iHEARTMEDIA B2B REDESIGN
Custom deck exploration
As part of a design exploration for iHeartMedia’s B2B rebrand, I developed two distinct visual directions that pushed beyond the company’s existing identity. While these concepts weren’t ultimately selected, the project offered a valuable opportunity to think outside the box and experiment with bold, new approaches. The goal was to reinterpret the brand’s voice for a B2B audience while maintaining a sense of familiarity and trust. This exploration allowed me to stretch creatively, try unconventional ideas, and grow as a designer through the process.
Role: Lead Designer – Custom Deck Design, Branding Integration, Layout Strategy
Deliverables: Distinct branded concept directions, custom deck
Deliverables: Distinct branded concept directions, custom deck
