Discover NEOM Asia
For the Discover NEOM Asia Tour, a series of three consecutive events across Asia, I developed a cohesive visual system that adapted NEOM’s established brand across multiple venues and formats. The designs paired a clean, minimal aesthetic with bilingual typography and a flexible layout system to maintain consistency throughout the tour.
Role: Designer
Deliverables: Factsheets, invitations, step & repeats, miscellaneous large and small print graphics, vinyl directional stickers, event brochure
Deliverables: Factsheets, invitations, step & repeats, miscellaneous large and small print graphics, vinyl directional stickers, event brochure
Printed postcard invitation
Email invitation - designed in InDesign and coded into Mailchimp
Digital factsheet
Large Print Graphics & Directional Signage - Seoul, Dongdaemun Plaza
Directional Signage - Vinyl Sticker
NEOM Branding - Vinyl Sticker
Plenary Walls
Step & Repeat
Light Box Graphic
Light Box Graphic
Large Wall Graphics
Step & Repeat
Large Wall Graphics
